Advanced Digital Marketing & Analytics
This course builds on foundational digital marketing knowledge, equipping students with advanced skills to develop, evaluate, and optimize strategic marketing initiatives in a data-driven world. Designed for professionals ready to take their marketing expertise to the next level, Advanced Digital Marketing & Analytics focuses on the integration of performance metrics, market trend analysis, stakeholder communication and the responsible use of artificial intelligence in digital marketing.
Through a combination of real-world case studies, practical applications and industry-relevant tools, students will refine digital marketing strategies and learn to effectively interpret and communicate complex data insights to diverse audiences, including sales and marketing teams. A strong emphasis is placed on aligning marketing tactics with organizational goals, understanding customer personas and lifetime value, and ensuring ethical accountability in today’s AI-powered marketing landscape.
What You’ll Learn:
- By the end of this course, you will be able to:Evaluate and optimize digital marketing strategies using key performance indicators (KPIs) and analytics
- Identify and analyze market communication trends specific to your industry
- Translate complex marketing data into actionable insights for key stakeholders
- Responsibly integrate artificial intelligence into marketing strategies, with attention to privacy and ethical considerations.
Topics Covered Include:
- Sales & Marketing Funnels
- Funnel Performance and Optimization
- Customer Personas and Lifetime Value
- Digital Brand Management
- Artificial Intelligence in Digital Marketing
- Accountability, Privacy and Ethics in Data Use
This course is ideal for marketing professionals, business leaders and strategists seeking to elevate their digital marketing capabilities with a forward-looking, analytics-driven approach.
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Compare Enrollment Options:
- Complete Principles and Practice concurrently in 6 weeks
- A mix of asynchronous online coursework and assessments with weekly live virtual class sessions led by faculty
- Increased interaction between you, faculty and peer professionals during the course
- Earn a digital badge
- Complete Principles and Practice sequentially in 12 weeks
- 6 weeks of asynchronous coursework and assessments followed by 6 weeks of live virtual class sessions led by faculty
- Increased interaction between you, faculty and peer professionals in the course
- Earn a digital badge
- Complete Principles microcourse in 6 weeks
- 100% asynchronous
- Maximum flexibility with no live class sessions
- Faculty support and feedback throughout course
- 6.25 hours of work estimated per week
Advanced Digital Marketing is a part of the Digital Marketing Certificate. Students must have first completed Digital Marketing Fundamentals before enrolling.
FAST TRACK
Next Start July 21 | Live Session Wednesdays 8pm EST
$1,885.50 | 6 weeks | 12.5 hours per week
Price Reflects 10% Savings
FLEX TRACK
Next Start June 23
$1,885.50 | 12 weeks | 6.25 hours per week
Price Reflects 10% Savings
PRINCIPLES
Next Start June 23
$800 | 6 weeks | 6.25 hours per week
Go Further.
Don’t stop at just one course—take the next step and enroll in the full Digital Marketing Certificate Program. Join thousands of professionals who’ve deepened their expertise, gained industry-recognized credentials and advanced their careers.
GET IN TOUCH
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Call 610-519-7655
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